Parle-G or Parle Glucose is a brand of Parle Products, India. Parle Products was established in the Vile Parle suburb of Mumbai in 1929. Parle Products started manufacturing biscuits in 1939. The company launched an ad campaign in 1947 which was showcasing Gluco biscuits as an Indian alternative to the British biscuits.
5,000 crore in retail sales. Parle-G's strong distribution network covered over 6 million retail stores in India
Parle-G is one of the oldest brand names in India. As "G" stands for Glucose but later on the company launched a creative slogan as "G maane Genius" The product was instantly recognized by its iconic white and yellow wax paper wrapper. The wrapper features a little girl. Now it is available in plastic wrapper. When the company changed the wrapper from wax paper to plastic, they made an ad putting Parle-G in fish tank!
The low price is reason in Parle-G's popularity. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen. In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales. Parle-G's strong distribution network covered over 6 million retail stores in India 
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