The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886.
His OBJECTIVE was to provide nutritious and flavourful meals for working class women who lacked the time ad money to prepare proper home cooked meals.
It is a far cry from the initial launch days when Maggi was distributed free in schools to promote trial during the launch period. The company made an attempt in the mid-90s to change the formulation of the product , which was outright rejected by the consumers and the company had to go back to it old formulation and the company had to do a massive communication campaign .....
COOKING MAGGI NOODLES IN THE WRONG WAY IS VERY DANGEROUS FOR HEALTH
Normally, how we cook the instant noodles is to put the noodles into a pot with water, throw in the powder and let it cook for around 3 minutes and then it's ready to eat. This is the WRONG way and dangerous method of cooking the instant noodles like Maggi. By doing this, when we actually boil the ingredients in the powder,normally with MSG, it will change the molecular structure of the MSG, causing it to be toxic. The other thing that you may or may not realize is that, the noodles are coated with wax and it will take around 4 to 5 days for the body to excrete the wax after you have eaten the noodles.
CORRECT METHOD:
1. Boil the noodles in a pot of water.
2. Once the noodles are cooked, take out the noodles, and throw away the water which contains wax.
3. Boil another pot of water, add the cooked noodles into the hot boiling water and then turn off the stove.
4. Only at this stage when the stove is off, and while the water is very hot, add the flavouring powder into the water, to make noodle soup.
5. However, if you need dry noodles, remove the noodles and add the flavoring powder and toss it to get dry noodles
REASON'S WHY INDIAN CAN'T LIVE WITHOUT MAGGI
1.Remember that time when you got munchies while studying for your exams till late in the night? Who came to the rescue?Maggi.
2.If you’ve stayed in a hostel at any time in your life, you'll know the value of Maggi like no one else!
3.Probably the only dish you can never get wrong. Soupy or a bit dry, it always turns out just right!
4.Maggi is one dish you're bound to find across the length and breadth of the country.
5.Maggi is as versatile You can add your twist to the dish and
create your own Maggi recipe.
6.Out of money & due for a treat? No one will ever say "NO" to Maggi.
7.It's the only EASY romantic meal that guys can cook to surprise their girls!
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