Recap

• At your worst you should be good for others.
• Never avoid Struggle.
• Struggle is very important for life.
• If you have decided what you want to do, nobody can stops you.
• Opposite of Struggle is going to "Comfort Zone". Ex. Butterfly & Fish.
• Predatory pricing :- Lower the price than its Original Cost. Ex. Flipkart
• Marketing is Bombarding.
• 3 main Chains in INDIA:- Post-Office, Ration Office, KVIC (Khadi and Village Industries Commission).
• You should be always Visible to all so that You can only sell the product.
• " DIKHNA BAND TO BIKNA BAND ".
• In presentation 3 aspects are very important :- PPK
• P :- Presentation
• P :- Presentability
• K :- Knowledge
• Impulse purchase :- not fixed purchases
• Segmentation :-

         1. Demographical (Age, Income, Gender)
         2. Geographical (Area wise)
         3. Psychographic (Lifestyle oriented)
         4. Usage based
         5. Behavioural (Visible to all)
         6. Socio-Economic
         7. Socio-Cultural