Attention everyone..!! I along with my group members today came up with the concept of launching a youth oriented newspaper, "Yougle", a combination of Youth and Google. This is weekly newspaper targeting the age group of 18-23 intended for young curious minds priced at Rs 3. The idea behind this is to bring consistency in a single newspaper catering to youth entirely covering different areas of Mumbai. The feedback received was that that the concept seems to be innovative but needs more better and deep understanding about the product and also analytic research on the current market scenario.
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