Recape of Marketing Management Lecture

In last lecture Ankush sir asked about
what is segmentation?

Segmentation is nothing but operating principle on which market and cluster of target group operates.

STDP- Segmentation/Targeting/Differentiation/Positioning.

Sir will ask in next lecture that Philip Kotler's marketing book about 1st chapter.

Socho Becho Sikho should be most innovated.

1 . Iodex v/s Moov
2 . IIMA v/s ISB
3 . Sony v/s LG
4 . 3 khan bollywood operation system
5 . Societal Learning
6 . Operating Principle
      Exp - Big B V/S Rajesh Khanna
7. Adobe and change
      Exp - Big B
8. Times of India V/S Business Standard
 
This all information should be available for increasing market knowledge.