Recap

Last Lecture Rushikesh started with Socho becho sekho by selling the Indian National Flag as his product. He sold it in a unique manner i.e. in a form of a poem.

Ankush Sir created a social awareness amongst us by sharing us with the thought to keep the city clean and also let other people preventing them from throwing waste, Garbage on roads. He further started with the STDP (Segmentation Targeting Differentiation and Positioning).
Segmentation Principle was discussed in brief.
Example given was about IODEX Brand Evaluation.

·         IIMA V/S ISB

·         IODEX V/S Moov 

·         SONY V/S LG

Thus lecture ended with the conclusion of assignment to all of us in finding the meaning of the word "Niche".