Recap of marketing lect held on 18th September 2014

Last lecture of marketing started with the concept "SOCHO BECHO SEEKHO". Rushikesh started this by selling "INDIAN FLAG"  as his product. He was very good and innovative to sell his product.
1. After that Ankush Sir started the lecture by giving us Societal  Learning. As Social Awareness is very important in today's world. He also said that we, ourself should take initiative to keep our nation clean. If any person is throwing waste anywhere then tell that person that its wrong. We must ensure that the waste should be thrown always in dustbin or alloted space for that. See to it that we come forward to keep our country clean n tidy.
Because "A SMALL CHANGE CAN DO WONDERS".
2. Sir then mentioned that there should be innovation done in Socho Becho Seekho concept of selling product.
3. We are also been told to learn the 1st chapter of Marketing Management- Phillip Kotler.
4. After this Sir said that we should read others posts as well as our own posts in blog.
If we are not prepared then tha class wil not be taken by sir.
5. What is Segmentation?
Segmentation is nothing bt Operating Principle on which market and Cluster of Target group operates.
What is STDP?
STDP is Segmentation Targeting Differentiation and Positioning.
6. Some of the examples of brands were also been discussed by sir such as:-
a. IODEX VS MOOV
b. IIMA VS ISB
c. SONY VS LG
d. AMITABH VS RAJESH KHANNA
e. TIMES OF INDIA VS BUSINESS  STANDARD
with these examples sir said that it is very important to "ADOPT CHANGE".
7. Sir then ended the session by giving us an assignment to find "NICHE"  in next lecture.