Ogilvy & Mather - Heart of many of advertising's most famous campaigns.....

HELLO FRIENDS,
     
          I mentioned the above Name in my last blog that was Brand  FEVICOL inside the point Connecting people through humor.So iam trying to Elaborate some info about  this Brand.
         

History

   Ogilvy &Mather is an international advertising, marketing and public relations agency based in Manhattan, and is a WPP(Wire and Plastic Products ) company. It operates 450 offices in 169 cities of 120 countries worldwide with approximately 18,000 employees.

   In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world.

 The first two fundamental components of this brand would be "Only first class business, and that in a first class way."The third component was his belief in brands. "Every advertisement is part of the long-term investment in the personality of the brand."

   This agency had work for many large brands for making there product famous through there adversitement. Over the past 60 years, Ogilvy has helped to build some of the most recognizable brands in the world: American Express, Sears, Ford, Rolls-Royce ,Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.

CLASSIC ADVERTISEMENTS

Adroitly combining the pragmatic with the romantic, Ogilvy's copywriting was at the heart of many of advertising's most famous campaigns, including perhaps the best-known headline ever written for an automobile ad: "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."

The company firmly believed that the function of advertising is to sell, and that successful advertising for any product is based on information about its consumer. There copy was written to sell products, and it followed the basic rules of advertising: research and position the product, develop a brand image, and have a big idea.

OGILVY'S BOARD MEMBER OF SOUTH ASIA

Piyush Pandey(Executive Chairman andCreative Director, South Asia ,Ogilvy & Mather India).

BREIF INFORMATION: Ogilvy & Mather

Type	Subsidiary
Industry	Advertising, marketing, public relations
Founded	New York City, New York(1948)
Headquarters	636 Eleventh Avenue, New York, New York, USA
Key people	Miles Young, CEO, Ogilvy & Mather
Subsidiaries	OgilvyOne OgilvyInteractive Ogilvy Public Relations Ogilvy CommonHealth Worldwide OgilvyAction Neo@Ogilvy Ogilvy Government Relations RedWorks OgilvyEarth Bottle Rocket Apps Era Ogilvy />Geometry Global<br
Website	www.ogilvy.com