Ghari detergent

Product type Laundry detergents
Owner Rohit Surfactants Private Limited (RSPL)
Introduce in 1987
Ghari Detergent powder (Hindi:घड़ी) is manufactured by Rohit Surfactants Private Limited (RSPL), a Kanpur based 3000 crore diversified conglomerate in India. The detergent brand was founded by Muralidhar and Bimal Kumar Gyanchandani in 1987. When Ghari was launched, market was already dominated by big brands like Surf and Nirma. Over the years since the launch of Ghari detergent powder, till date there have been introduction of plethora of brands from biggies like HUL and P&G and many local players. It came to limelight in late 2012 when it surpassed HUL's wheel detergent and grabbed top spot in terms of market share. It took almost 25 years for Ghari to be the market leader in detergent market. In November 2012, Ghari had a 17.4% share compared with Wheel's 16.9%.