ghadi detergent

History

In 1987, a year before Wheel was launched by HUL, without much attention of media or public, Muralidhar and Bimal Kumar Gyanchandani launched Ghari detergent in Kanpur,Uttar pradesh. In 1988, Muralidhar and Bimal Kumar incorporated Shri Mahadeo Soap Industries Pvt. Ltd. under which they started manufacturing Ghari detergent. Eventually, Shri Mahadeo Soap Industries Pvt. changed its name to Rohit Surfactants Private Limited (RSPL) in June 2005.

Ghari detergent is a mediocre brand. It is said that Ghari was inspired by Nirma, which was launched in 1969 and evicted HUL's Surf within four years of its launch to become the market leader in 1987 having a market share of around 30%. Nirma was at its peak when Ghari was launched in 1987. In 1988, HUL launched Wheel to take on Nirma which snatched top spot from Nirma in 2000. Ghari had to compete against to big players Wheel and Nirma since its launch. At last Ghari had its day. After 25 years of its inception, it took the top spot in detergent market.