Customer Value - fevicol
customer perceived value is the difference between the prospective customer's evaluation of all the benefits and all the cost of an offering and the perceived alternative.
total customer benefit defined as economic,functioal and psychological benefit customer expect from a given market offerening.
Total cutomer cost is the cost customer expect to incur in evaluating ,obtaining using and disposing of the given marketing offering.
Total customer benefits of fevicol -
1)Image benefit - ln lndia fevicol is synonym for 'adhesive' or 'glue'.people relate it with quality and reliability. From a carpenter to a student whosoever is using fevicol it suggests that he is using right brand as adhesive and gives satisfaction to the person who is interested in the end product.
2)Personnal benefit - fevicol is one the finest adhesive in indian market. It has more than 60% of the market share in adhesive. Its fantastic in bonding strength, impact resistence and its time to set is also very less . So it raliable and save alot of time of consumer.
3)Product benefit - This product comes in all type of packaging.so according to your usage you can have the product.further we have two major type of fevicol white adhesive.
"Fevicol MR" is used for bonding paper, cardboard, thermocal, fabrics, wood and plywood.
"Fevicol SH"is a synthegic resin adhesive intended for wood work and various materials
Where one of the surfaces to be bonded is porous.
Total Customer Cost of fevicol-
1) Monetary cost - fevicol is very economical brand. Its value for money product.1Kg is priced at approx 150 rupees. Different packaging xccording to need lead to different pricing.
2)Time cost - its very easily available in all the store. You dont have to spend a lot fo time to find it.So no time is wasted in locating a store selling fevicol.
3) psychic cost - It refers to a cost imposed on a person in the forn of added stress or unhappiness.But no such cost is imposed by fevicol rather its easy to carry packaging and it is nontoxic too so no added stress or unhappiness is caused by fevicol usage.
So marketer can increase the value of the customer offering by raising economic, functional or emotional benefit and reducing one or more costs.
customer perceived value is the difference between the prospective customer's evaluation of all the benefits and all the cost of an offering and the perceived alternative.
total customer benefit defined as economic,functioal and psychological benefit customer expect from a given market offerening.
Total cutomer cost is the cost customer expect to incur in evaluating ,obtaining using and disposing of the given marketing offering.
Total customer benefits of fevicol -
1)Image benefit - ln lndia fevicol is synonym for 'adhesive' or 'glue'.people relate it with quality and reliability. From a carpenter to a student whosoever is using fevicol it suggests that he is using right brand as adhesive and gives satisfaction to the person who is interested in the end product.
2)Personnal benefit - fevicol is one the finest adhesive in indian market. It has more than 60% of the market share in adhesive. Its fantastic in bonding strength, impact resistence and its time to set is also very less . So it raliable and save alot of time of consumer.
3)Product benefit - This product comes in all type of packaging.so according to your usage you can have the product.further we have two major type of fevicol white adhesive.
"Fevicol MR" is used for bonding paper, cardboard, thermocal, fabrics, wood and plywood.
"Fevicol SH"is a synthegic resin adhesive intended for wood work and various materials
Where one of the surfaces to be bonded is porous.
Total Customer Cost of fevicol-
1) Monetary cost - fevicol is very economical brand. Its value for money product.1Kg is priced at approx 150 rupees. Different packaging xccording to need lead to different pricing.
2)Time cost - its very easily available in all the store. You dont have to spend a lot fo time to find it.So no time is wasted in locating a store selling fevicol.
3) psychic cost - It refers to a cost imposed on a person in the forn of added stress or unhappiness.But no such cost is imposed by fevicol rather its easy to carry packaging and it is nontoxic too so no added stress or unhappiness is caused by fevicol usage.
So marketer can increase the value of the customer offering by raising economic, functional or emotional benefit and reducing one or more costs.
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