Fevicol

Fevicol is a brand of     adhesives owned by the Indian company Pidilite

1) history
2)product description
3)initiatives
4)Fevicol in popular culture                                    
                    History                                     First marketed in India and in 1959 the brand was launched as an easily to use for carpenters asreplacement for  collagen for based adhesives that required boiling prior to application.Fevicol is marketed in 54 cointries,including over 50000 locations in india.
                                     Description                                the most common Fevicol manded glue is a white synthetic resin adhesive the company makes serval variant of product design like bonding, strength, shrinkage. Fevicol MR used for bonding paper, carpenters fabric woods                                       .                            initiatives                                                                                    Fevicol Furniture Book have been in print since 1989, now totalling 50 titles with a print run of over 11 million print; the books showcase furniture designs with illustrations and measurements.

Fevicol in Popular Culture
In India, "Fevicol" is commonly used as a metaphor for strong bonding or stubborn stickiness, with amble instances in Bollywood movies, topical jokes, and mundane conversation. "
Catch phrases from Fevicol TV ads include "Dum laga kar haisya, zor laga kar haisya"; "Fevicol ka mazboot jodh hai, tootega nahi"