Fevicol brand

Fevicol is a brand of adhesives owned by the Indian company Pidilite
Content=
1) History
2) product description
3) initiatives
4)Fevicol in popular culture

History =
First marketed in India and in 1959 the brand was launched as an easily to use for carpenters as replacement for collagen fat based adhesives.

2) Product Descriptions =
The most common Fevicol manded glue is white synthetic resin adhesive. The company makes serval variants of the product designed like bonding, strength, shrinkage. Fevicol MR used for bonding paper. Cardboard thermocol febrics wood initiatives.

3) Initiative =
Fevicol Furniture Books have been in print since 1989, now totalling 50 titles with a print run of over 11 million print; the books showcase furniture designs with illustrations and measurements.

4) Fevicol in popular culture =
In India, "Fevicol" is commonly used as a metaphor for strong bonding or stubborn stickiness, with amble instances in Bollywood movies, topical jokes, and mundane conversation. "Fevicol Se" was the title of a song from the film Dabangg 2.
Catch phrases from Fevicol TV ads include "Dum laga kar haisya, zor laga kar haisya"; "Fevicol ka mazboot jodh hai, tootega nahi".